Business Card Do's and Don'ts
The business card is an excellent marketing and networking tool. It is relatively inexpensive to print in large quantities and these large quantities are lightweight and can be passed out by the hundreds or thousands at various locations (such as conventions and trade shows).?
The following business card printing do's and don'ts are helpful tips to guide your business card marketing strategy.
Do create a unique design
When your business card stands out from the crowd and makes a bold design statement, you have a marketing advantage. To make this bold statement, you can make an original design, choose an interesting card shape or adjust the card material. If your organization does not contain a skilled graphic artist, you can ask a business card printing card company to design your card. Non-standard card shapes include rounded corner cards and folded business cards that will stand up on a desk or shelf.?
Do have plenty of bleed space?
Extend your business card design about 1/8 of an inch from the design borders. This extra bleed space gives a margin of error to the cutting process for offset printing companies. Offset printing is much more economical than digital printing for large orders of hundreds or thousands of business cards. With a reputable offset printer, the quality should be consistent for each card.
