How To Get More Sales And Grow Your Business
Every business is unique so are its owners. However, nearly all businesses have one thing in common -attract more clients and grow sales. Because of the uniqueness of each business, the routes they to grow will not necessarily be e the same. What I am about to share with you is what I have seen work for me and for people I closely know. They are concepts that are routed in the core principle of marketing. They may look obvious, but I see obvious things that can have huge impact on one's marketing ignored every day. T o grow a business you need:
Have a strong lead generation strategy. Lead generation helps your marketing get targeted. Instead of selling directly, ask people to prequalify themselves and then sell to those most likely to be receptive to your offers. The best way to conduct a lead generation is to offer a free report or information.
To ask. It almost practically impossible for people to discover you and give you business. But is much easier to get business when you ask. In fact, it is nearly a guarantee that if you give a convincingly good offer to 100 people, at least one will take it.?
Make it easy for people to do business with you. ?Don't ask people to call when they can email. Don't ask people to call when they can text. Always look for the easier, less tedious, less costly option.
Network relentlessly. Networking helps you build credibility and get referral business. It also helps you learn what is working in other industries that you can adopt in your own area.
Know the lifetime value of a customer. This is important in making decisions to do with marketing. If you customers lifetime value is $100, then it means you can spend $90 and still be in profit. The reason this is important is that some entrepreneurs spend $10 to try and acquire a client whose lifetime value is $10,000.
Have strong communication skills. A persuasively written article, letter or massage is better than one weakly worded one. If you don't know how to write well, then have someone do this for you. The fact is having a landing age that doesn't convert is good as having none.
Take charge of the marketing department. Marketing is the most important aspect of any business. You cannot fully delegate this function.
Treat people as astute human beings. The customer is your spouse, neighbor, son or sister with feelings. If you are selling something you cannot sell to your mother, then your business model is faulty.
Provide value. Some entrepreneurs have products or services that no one would be interested in if they were offered for free. How can one be expected to sell them? People only pay for value. You should constantly be asking if what you are offering provides value for the price you are demanding.?
Take advantage of technological advancement. Recognize the fact that the world will never remain static and as such take advantage of the social media craze, smart phone, ipads and ipod to market yourself.
Working with Dictionary Collections
Another very useful generic collection is the Dictionary, which works with key/value pairs. There is a non-generic collection, called a Hashtable that does the same thing, except that it operates on type object. However, as explained earlier in this lesson, you want to avoid the non-generic collections and use thier generic counterparts instead. The scenario I'll use for this example is that you have a list of Customers that you need to work with. It would be natural to keep track of these Customers via their CustomerID. The Dictionary example will work with instances of the following Customer class:
public class Customer
{
public Customer(int id, string name)
{
ID = id;
Name = name;
}
private int m_id;
public int ID
{
get { return m_id; }
set { m_id = value; }
}
private string m_name;
public string Name
{
get { return m_name; }
set { m_name = value; }
}
}
The Customer class above has a constructor to make it easier to initialize. It also exposes it's state via public properties. It isn't very sophisticated at this point, but that's okay because its only purpose is to help you learn how to use a Dictionary collection. The following example populates a Dictionary collection with Customer objects and then shows you how to extract entries from the Dictionary:
Dictionary
Customer cust1 = new Customer(1, "Cust 1");
Customer cust2 = new Customer(2, "Cust 2");
Customer cust3 = new Customer(3, "Cust 3");
customers.Add(cust1.ID, cust1);
customers.Add(cust2.ID, cust2);
customers.Add(cust3.ID, cust3);
foreach (KeyValuePair
{
Console.WriteLine(
"Customer ID: {0}, Name: {1}",
custKeyVal.Key,
custKeyVal.Value.Name);
}
ASP.NET 2.0 Interview Questions
24. While developing ASP.NET 2.0 web application you have a DataSet containing a Customer DataTable and an Order DataTable. You want to easily navigate from an Order DataRow to the Customer who placed the order. What object will allow you to easily navigate from the Order to the Customer? A. The DataColumn object B. The DataTable object C. The DataRow object D. The DataRelation object
25. Which of the following is a requirement when merging modified data into a DataSet? A. A primary key must be defined on the DataTable objects. B. The DataSet schemas must match in order to merge. C. The destination DataSet must be empty prior to merging. D. A DataSet must be merged into the same DataSet that created it.
26. You are working with a DataSet and want to be able to display data, sorted different ways. How do you do so? A. Use the Sort method on the DataTable object. B. Use the DataSet object’s Sort method. C. Use a DataView object for each sort. D. Create a DataTable for each sort, using the DataTable object’s Copy method, and then Sort the result.
27. Which of the following ways can you proactively clean up a database connection’s resources? A. Execute the DbConnection object’s Cleanup method. B. Execute the DbConnection object’s Close method. C. Assign Nothing (C# null) to the variable that references the DbConnection object. D. Create a using block for the DbConnection object.
29. What event can you subscribe to if you want to display information from SQL Print statements? A. InfoMessage B. MessageReceived C. PostedMessage D. NewInfo
30. To perform asynchronous data access, what must be added to the connection string? A. BeginExecute=true B. MultiThreaded=true C. MultipleActiveResultSets=trueD. Asynchronous=true
31. Which class can be used to create an XML document from scratch? A. XmlConvert B. XmlDocument C. XmlNew D. XmlSettings
32. Which class can be used to perform data type conversion between .NET data types and XML types? A. XmlType B. XmlCast C. XmlConvert D. XmlSettings
